Chao Yu (Ph.D., Cornell University) is an Assistant Professor in the Department of Communications and New Media at the National University of Singapore. His research focuses on social impacts of new media. He uses big data studies to uncover hidden patterns on new media platforms that can create inequalities or biases, as well as identifying policies and strategies to improve them.
ARTICLES IN JOURNAL
Park, M.*†, Yu, C. *†, & Macy, M†. (2023). Fighting bias with bias: How same-race endorsements reduce racial discrimination on Airbnb. Science Advances. https://doi.org/10.1126/sciadv.add2315 [*co-first] (Best paper honorable mention, the Communication, Information Technologies, and Media Sociology section, American Sociological Association)
Yu, C. †, & Liao, W. (2023). Professionalism and homophily bias: A study of Airbnb stay choice and review positivity. International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2023.103433
Yu, C. †, & Margolin, D.B. (2022). Heightened scrutiny: The unequal impact of online hygiene scores on restaurant reviews. New Media & Society. https://doi.org/10.1177/14614448221127674
Yu, C. †, & Margolin, D.B. (2022). Sharing inequalities: Racial discrimination in review acquisition on Airbnb. New Media & Society. https://doi.org/10.1177/14614448221075774
Yu, C. †, Margolin, D. B., Fownes, J. R., Eiseman, D. L., Chatrchyan, A. M., & Allred, S. B. (2021). Tweeting about climate: Which politicians speak up and what do they speak up about?. Social Media + Society, 7(3). https://doi.org/10.1177/20563051211033815
Yu, C. *, Liao, W. *†, & Margolin, D.B. (2021). The differential impacts of blinded online reviews: Comparing socio-emotional features of guest and host reviews on Airbnb, Telematics and Informatics. https://doi.org/10.1016/j.tele.2021.101731 [*co-first]
Yu, C. †, & Margolin, D.B. (2021). The disproportion of crowd wisdom: The impact of status seeking on Yelp reviews. PLOS ONE, 16(6). https://doi.org/10.1371/journal.pone.0252157
Yu, C. †, & Margolin, D.B. (2021). Food “taste” on Yelp: Displays of cultural omnivorousness and authenticity in dining choices and online reviews. Food, Culture & Society, 1–21. https://doi.org/10.1080/15528014.2021.1962627
Fownes, J. R., Yu, C., & Margolin, D.B. † (2018). Twitter and climate change. Sociology Compass, 12(6). https://doi.org/10.1111/soc4.12587