Cindy completed her undergraduate studies at the National University of Singapore in 2020, graduating with a B.Soc.Sci (Distinction) in Communications and New Media. During her candidature, she also completed the University Town College Programme (UTCP) under Tembusu College. She then trained as a teaching apprentice before taking up a full-time appointment as a teaching assistant in July 2021. Her teaching portfolio includes courses from both the undergraduate and M.Soc.Sci (Communication) levels. Research-wise, she is broadly interested in body politics in the media and has also explored strategic communication and media writing under her professors. Cindy is also a Masters by Research student in the department. 

NM2220 Introduction to Media Writing

NM3215 Advertising Strategies

NMC5301 Strategic and Global Communication

NMC5306 Communications and Leadership

NMC5307 Final Year Project

CONFERENCE PAPERS

• Chan, P. H., Ho, C., & Chaidaroon, S. (2022, March 29–April 1). Peeing in Bottles: Amazon’s Corporate Crisis and Ethical Implications [Online paper presentation]. International Academy of Business Disciplines, Conway, Arkansas.
• Long, A. D. S., Ho, C., & Chaidaroon, S. (2022, March 29–April 1). IKEA Singapore: The Use of Contingency Theory to Take Responsibility and Respond to Crises [Online paper presentation]. International Academy of Business Disciplines, Conway, Arkansas. 
• Petcharapiracht, N., Ho, C., & Chaidaroon, S. (2022, March 29–April 1). Female Leadership: Examining Whitney Wolfe Herd’s Social Media Engagement Strategies [Online paper presentation]. International Academy of Business Disciplines, Conway, Arkansas. 
• Azhari, H., & Ho, C. (2022, February 10–11). Being Culturally-Attuned in Multiracial Singapore: Examining People’s Association’s Public Relations Crisis Using the Circuit of Culture [Paper presentation]. Asia Pacific Public Relations Research and Education Network, Singapore, Singapore. 
• Kwong, M. A., & Ho, C. (2022, February 10–11). “Taking the wheel”- Examining Zak Brown’s leadership styles through Twitter [Paper presentation]. Asia Pacific Public Relations Research and Education Network, Singapore, Singapore. 
• Liu, C., & Ho, C. (2022, February 10–11). Not All Styles Fit the Same: Examining and Applying Situational Crisis Communication Theory to Dolce & Gabbana’s Crisis in China [Paper presentation]. Asia Pacific Public Relations Research and Education Network, Singapore, Singapore. 

OTHERS

• Ho, C., Teo, E., & Chaidaroon, S. (2021, October 28–30). Cultured Meat in Singapore: The Moral and Practical Paradoxes [Film Submission]. Association for Consumer Research, Seattle (Virtual), USA.