Jun YU is an Assistant Professor at the Department of Communications and New Media. He employs mainly qualitative, but also mixed-methods to explore the social, cultural, and ethical implications of emerging technologies – notably data, platform technologies, and Artificial Intelligence (AI). Specifically, his current works fall under three different yet related strands:

• First, exploring how these new technologies are implicated in the ways in which individuals communicate and go about their everyday lives, and how such experience relates to a (re)configuration of the self and the way they build relationships with others.
• Second, understanding how such experience may influence the associated norms and conventions in everyday life, particularly privacy and recognition.
• Third, investigating the consequences for cultural production and education of platformisation and datafication, i.e. how the production of cultural contents and educating children are conditioned by an increasing restructuring of the economic and social order to centre around data and platforms.

Prior to arriving at the NUS, he served as a Policy Analyst at the OECD’s Directorate for Education and Skills, analysing the digital infrastructure for education across OECD countries and drawing up relevant policy suggestions for policymakers. He holds a Ph.D. and an M.Sc in Media and Communications from London School of Economics and Political Science (LSE), an M.Phil. (taught) in Sociology from University of Cambridge, and a B.A. in Media and Communications from University of London (Goldsmiths).

• NM4254/NM4254HM The City and Public Culture
• NM4213/NM4213HM Digital Economies

Datafication; Platform Economy; AI Ethics; Privacy and Dataveillance; Cultural Production; Solidarity; Social Theory

CHAPTERS IN BOOKS

• • Magalhães, João C. and Yu, Jun (2022). Mediated visibility regimes and recognition: A taxonomy. In: Brighenti, Andrea Mubi (ed.) The New Politics of Visibility: Spaces, actors, practices and technologies in the visible. Bristol: Intellect Books.
  • Georgiou, Myria and Yu, Jun (2019). Subjectivity in the media city: The media life and representation of the cosmopolitan stranger. In: Krajina, Zlatan and Stevenson, Deborah (eds) The Routledge Companion to Urban Media and Communication. London: Routledge.

ARTICLES IN JOURNAL

• • Magalhães, João C. and Yu, Jun (2022). Social media, social unfreedom, Communications, 47(4), pp. 553-571.
  • Kim, Ji Hyeon. and Yu, Jun (2022). In search of ’truths’: South Korean society and the politics of live streaming platforms, American Behavioral Scientist, 67(7), pp. 898-912.
  • Yu, Jun and Couldry, Nick (2022). Education as a domain of natural data extraction: Analysing corporate discourse about educational tracking, Information, Communication and Society, 25(1), pp. 127-144. 
  • Kim, Ji Hyeon. and Yu, Jun (2019). Platformizing Webtoons: The impact on creative and digital labor in South Korea, Social Media + Society, 5(4), online. 
  • Couldry, Nick and Yu, Jun (2018). Deconstructing datafication’s brave new world, New Media and Society, 20(12), pp. 4473-4491.

PUBLISHED REPORTS

• • OECD (2023). OECD Digital Education Outlook 2023: Towards an Effective Digital Education Ecosystem, OECD Publishing, Paris, https://doi.org/10.1787/c74f03de-en.
  • OECD (2023). Country Digital Education Ecosystems and Governance: A Companion to Digital Education Outlook 2023, OECD Publishing, Paris, https://doi.org/10.1787/906134d4-en.