FASS Staff Profile

DR CHAO YU
ASSISTANT PROFESSOR
DEPARTMENT OF COMMUNICATIONS AND NEW MEDIA

Appointment:
ASSISTANT PROFESSOR
Office:
AS6/03-08
Email:
chaoyu@nus.edu.sg
Tel:
Fax:
Homepage:
https://www.chaovincentyu.com
Tabs

Brief Introduction

Chao Yu (Ph.D., Cornell University) is an Assistant Professor in the Department of Communications and New Media at the National University of Singapore. His research focuses on social impacts of new media. He uses big data studies to uncover hidden patterns on new media platforms that can create inequalities or biases, as well as identifying policies and strategies to improve them. 


Research Interests

  • Social Impacts of New Media
  • Marketing Communication
  • Hidden/Algorithmic Bias
  • Cultural Consumption

Publications

ARTICLES IN JOURNAL

  • [†corresponding author]

    Park, M.*†, Yu, C. *†, & Macy, M†. (2023). Fighting bias with bias: How same-race endorsements reduce racial discrimination on Airbnb. Science Advances.  https://doi.org/10.1126/sciadv.add2315 [*co-first] (Best paper honorable mention, the Communication, Information Technologies, and Media Sociology section, American Sociological Association)

    Yu, C. †, & Liao, W. (2023). Professionalism and homophily bias: A study of Airbnb stay choice and review positivity. International Journal of Hospitality Management.  https://doi.org/10.1016/j.ijhm.2023.103433

    Yu, C. †, & Margolin, D.B. (2022). Heightened scrutiny: The unequal impact of online hygiene scores on restaurant reviews. New Media & Society.  https://doi.org/10.1177/14614448221127674

    Yu, C. †, & Margolin, D.B. (2022). Sharing inequalities: Racial discrimination in review acquisition on Airbnb. New Media & Society.  https://doi.org/10.1177/14614448221075774

    Yu, C. †, Margolin, D. B., Fownes, J. R., Eiseman, D. L., Chatrchyan, A. M., & Allred, S. B. (2021). Tweeting about climate: Which politicians speak up and what do they speak up about?. Social Media + Society, 7(3).  https://doi.org/10.1177/20563051211033815

    Yu, C. *, Liao, W. *†, & Margolin, D.B. (2021). The differential impacts of blinded online reviews: Comparing socio-emotional features of guest and host reviews on Airbnb, Telematics and Informatics. https://doi.org/10.1016/j.tele.2021.101731 [*co-first]

    Yu, C. †, & Margolin, D.B. (2021). The disproportion of crowd wisdom: The impact of status seeking on Yelp reviews. PLOS ONE, 16(6).  https://doi.org/10.1371/journal.pone.0252157

    Yu, C. †, & Margolin, D.B. (2021). Food “taste” on Yelp: Displays of cultural omnivorousness and authenticity in dining choices and online reviews. Food, Culture & Society, 1–21.  https://doi.org/10.1080/15528014.2021.1962627

    Fownes, J. R., Yu, C., & Margolin, D.B. † (2018). Twitter and climate change. Sociology Compass, 12(6). https://doi.org/10.1111/soc4.12587

Last Modified: 2023-10-12         Total Visits: 960